Short while ago google had changed their ranking algorithm, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, say it another way, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, and most of them are useless, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. In the very beginning, I didn’t know better, I started promote the keyword, Binder Chain, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, the rank for this keyword is making me real happy. So contextual link wins this time, what about future? It all boils down to content, so if you create great content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, such as this interesting blog, kaiya eve pettiskirts , I didn’t put too much effort into it from start, but I never stopped posting, it’s no way this site will rank, right?, actually, no, in reality this site is doing pretty well for more than a few search terms. Now you can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, for instance Sash Chain, then it will be easier to do article marketing.
Bottom line is that you should create great content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, nothing will automatically improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, like this Mini Load Binders , nice writing, good content, published on popular site, all these points make it perfect for SEO.
We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. The Twitter tools is a WordPress Plugin, you can install it, then go ahead register a new twitter account and app, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s simple and elegant, if you don’t use this tool it’s just too bad.
Technorati Tags: Binder Chain, Mini Load Binders, Sash Chain
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